SINCE 2002
The Lens Behind the Brand
I started shooting film in high school, learning the patience and discipline the craft demands. In college, I covered campus events for the yearbook, sharpening my eye for storytelling and real moments. The money from that gig bought my first digital camera off eBay — and a million frames later, I’m still chasing authentic stories.
Alongside photography, I spent 14 years building and growing a retail business from the ground up. Leading a team, serving customers, and building a brand within the community gave me a deep understanding of what it takes to earn trust and create lasting impact.
Eventually, the pull toward creative expression became impossible to ignore. I stepped fully into photography and media — combining business strategy with visual storytelling to help brands connect in a way that feels real, intentional, and human.
This Guy
Get creative and change the perspective.
The woods quiet the noise and bring my focus back to what matters most.
Shop owner for 14 years shown with my HR department.